AQUA DI FORZA! is a perfume bottle created for swedish males in groups that share an interest for soccer, the swedish cup “Allsvenskan” in particular. On the weekends, this group of males loves to gather at sports bars, drink heavy amounts of beer and take up a lot of the public space. It is not unusual that they march together to the arenas, shouting aggressive chants very loud so that everyone else around can hear. They don’t seem to take notice of anyone else existence.

AQUA DI FORZA! is placed at the counter in their favorite sports bar. Its appearance appeals to their aesthetic language. The perfume is free for anyone to use to feel like one in the gang. The perfume smells like flowers and contains pink glitter flakes and female pheromones.